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It is often necessary to identify the target audience of the site in order to offer a relevant and truly adapted user experience. However, the minimum required in terms of UX, such as colored buttons, tabs and forms for example, remains valid for all platforms. E-commerce sites, for their part, have every interest in providing a unique user experience to stand out from the competition. The SXO discipline also combines SEO and UX to get the best out of each area. On a similar offer, the Internet user will in fact tend to favor the merchant site which has been able to identify their needs and really meet their expectations.

User experience therefore emerges as a decisive issue in the field of e-commerce. In WhatsApp Number List short, improving the UX design of a website means optimizing its structure and functionality so that visitors feel as comfortable as possible. Internet users will naturally be more inclined to return to a platform offering a quality user experience.  e-commerce site? So, discover our article “ How to increase the e-commerce site conversion rate ”. Practices to adopt in e-commerce UX design In order to offer a good UX, the first step is to offer quality content adapted to your audience.






In this way, your target customers will be fully satisfied from the first visit and will systematically come back to you for this type of product or service. Furthermore, to further improve the interactive aspect of the page, you should have a functional search bar and numerous call-to-action buttons. It is also essential to offer intuitive navigation on a fully “responsive” site, especially for mobile users (smartphone, tablet, etc.). The Internet user will thus be seduced by the practicality of the platform and its ease of use. It is imperative to closely monitor the loading speed of your pages.