A major challenge when it comes

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abandoning your site altogether. Therefore, integrate a search feature in your site. More landing pages as per your search keywords Launching new services and products is a part of expanding your business. Creating a landing page specifically for new or renowned services/products is a great way to promote them. You can run an ads campaign promoting your services/products on social media or other websites. A landing page is linked to your Ads campaign.

Basically, when anyone clicks on your ad, they will be redirected to the associated landing page. Common and Essential Pages if you are a freelancer Freelancers rather offer services than products. Therefore, there are some pages you might not see on a generic websites Digital Marketing Service but are ‘must-have’ pags if you are a freelancer- My Services My Services page is different from the aforementioned “Services/Products’ page. This page is more from an individual’s perspective as we are now talking about essential pages for a freelancer.



Majority of your visitors will be aware of the generic services expected from a professional in your field. However, you will use this opportunity to showcase what you do differently from others while adding value to your services. Portfolio or Gallery This is rather important for designers, artists, photographers, website developers, etc. A portfolio or a gallery page will showcase you previous projects. It can help your visitors to gain an understanding of your expertise and experience. Moreover, there are plenty of Graphic design software available.