There is also time to stare at analysis tools and numbers

monowararafat

If you have received a service inquiry after reading the experience article, which pages did you look at along the way? Have you seen the help? Have you read the case? On the other hand, why was I looking at this page but not going to that page? ‥‥And. We are checking each case in detail to see how they match and what differs from the path we have drawn . I guess you could say I look back at it from the perspective of the user's psychology. On the other hand, we don't really talk about numbers in editorial meetings. --What are the benefits of operating a reservation lab? In order for the reservation system to function satisfactorily, when a customer comes to the site, it is necessary to eliminate any concerns or doubts such as ``Which button can I use to make a reservation?'' or ``Can I make a reservation with this information?'' Depending on whether there are words of guidance or not, the result will be completely different.

Therefore, having owned media that can convey this know-how not only creates New Zealand Email List points of contact with new customers, but also has great benefits for existing customers who have purchased our products. I noticed from Another benefit is that we can create a common understanding within the company by outputting reservation-related trends and know-how obtained through interviews in the form of articles on the Reservation Lab . After reading the article, the sales staff can use the content to make proposals to clients, and as they accumulate more output, they accumulate know-how, and I feel that the overall level of business understanding within the company naturally improves . --Generally, the people in charge of operating owned media have a hard time gaining internal consensus on "cost-effectiveness," but the situation is a little different at Reservation Labo. We believe that it is impossible to quantify how much effect we have as a reservation lab. I might have been able to get the order because there was a reservation lab, or I might have been able to get the order even without it.



I guess there's no point in discussing that . Of course, the attitude of verification is a prerequisite. More than that, there is value in the fact that members of the company can conduct their own studies, conduct interviews to deepen their understanding, and output their work in the Reservation Lab. We can actually try it out in our lab, and if it goes well, we can pass it on to our clients. I think this effect is important in terms of cost effectiveness. Pursuing useful content expands the possibilities of owned media --Do you have any future prospects? Through Reservation Lab, I have made many connections with companies that provide good services, so I would like to share that "hospitality" know-how with those who need it.