A click and visit to your site from a Google search ad can reveal a lot of in...

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The truth is, not including Google Ads in your account-based marketing strategy is a huge missed opportunity.Account-based marketing is a complex marketing operation that requires you to choose the target accounts, use predictive analytics, select paid advertising platforms, serve highly customized ads linked to personalized content, and track the activities in the lead/sale funnels. Buying an ABM platform or building an ABM strategy in-house is a big investment. Without web traffic, your ABM strategy is like a luxury car with no gas. That’s where Google Ads come in.


Google advertising—with its options including search, display, video, and Thailand WhatsApp Number remarketing ads—can be the top source to drive traffic to your site and get your ABM process brewing.Fueling an ABM strategy with Google searchWhen you’re going after large organizations and specifically trying to influence the decision-makers and end-users for your products and services, it can be really tricky, since there are often hundreds and even thousands of people with similar job titles in each company. Many of those people will end up on your site after performing a Google search.





Based on this intelligence, ABM platforms can move the account down the funnel, adjust the future strategy, and signal sales and marketing teams to make appropriate actions.SERP exampleHow using Google search traffic for ABM helps move the needleAs mentioned, web traffic is the fuel that keeps your account-based marketing engine running. Most ABM platforms have the ability to track commercial IPs and give information about what companies come to your site and how they interact with your content. For those who can’t afford the pricey ABM platforms and build one in-house, there are standalone reverse-IP tracking tools like LeadForensics and LeadLander.