Sistrix to study competitors

jankamoccasin

Competition analysis Once the competitors have been identified, we move on to the study of their contents starting from the keywords in common , to know exactly which ones and how many there are, and how the competitors position themselves in relation to our site. And for this kind of information, on Sistrix there are " Keywords in common " and " Compare keywords ", located above the table. The Shared Keyword function opens a drop-down menu where you can define the 3 competitors you want as a reference at domain, subdomain, directory or URL level, and the reference date (if you don't want the current week by default), to obtain a pie chart identifying the total keywords, and those in common in areas of overlap.

The same information is then rep Turkmenistan Email List orted in the table , where the colored cells highlight the number of total keywords targeted by a specific site , while the white boxes show the number of keywords shared by the two crossed domains . The final line, "all", highlights the number of keywords common to all three domains. The Compare keywords function , on the other hand, shows a list of all the keywords for which the reference domain is positioned , and the relative performance of the competitors.



The cells , in fact, are highlighted in red if the competitor's ranking is higher than your own , green , however, if on the contrary the competitor has a lower ranking (and your site, therefore, is positioned better). The intensity of the tone is also an indication of the distance, greater or lesser, of the placements . But for a specific keyword, or a narrow set of keywords, the competitors may be different than usual. By then performing a keyword search in the search bar of the toolbox, Sistrix will show the results relating to the last scan of the query, i.e.