Site clinic – Internationalization and information architecture

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Therefore, if your drop in traffic is linked to seasonality and trends , it may be appropriate to use the Sistrix section relating to Keywords and SERPs , to identify new trends and keywords for always fresh and updated content. A double check can be carried out through the analysis of " Ranking Changes ": this item in the Keyword menu returns a table in which to analyze the national monthly interest for a specific query via the Search Volume column , and compare it with your own performance , selecting the reference dates to also view the change in click-through rate and ranking.

Already visually , the table returns, in the "Change" column , an indication of the new keywords , the imp Tuvalu Email List roved or worsened rankings, highlighting the positions in green or red, and the words for which the domain is no longer positioned (anymore) on Google (“>100”). Each of these rankings can be used as a filter through “Filter ranking”, and of course, each column entry can be used to sort the data, and thus benefit from different types of quick information.



Last but not least, the ability to click on the URL to open the pages affected by substantial changes allows you to ensure that there are no 404 errors , for example if you have recently renovated the site. In fact, the pages may have suffered a drop in ranking because the URL structure was modified without applying the redirects . In this case, Sistrix allows you to access the so-called " SERP Archive " by clicking on the last icon in the row at the level of each keyword , from which you can view the position of the domain and the individual pages for each keyword , and note any changes.