Three types of web media including owned media what is triple media

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Selection of keywords Once you have decided on your persona, you can start selecting keywords to acquire from there. Identify the scenes where the persona is having trouble and think about the needs there. Then, we will turn those needs into keywords. In this way, we will decide on keywords by transmitting personas. Therefore, I think you can understand how important setting a persona is. If you decide on a persona based on your own assumptions, even the keywords will be off-base. ④ Content planning Once you have decided on a keyword, create content to get traffic using that keyword. Basically, for article-type content, it is a good idea to refer to the content that appears at the top of the list when you actually search for it.


The fact that your website is displayed at the top of the list means that it is highly Oman Phone Number Data rated by Google, and there is a high possibility that you are providing the information that users are looking for. However, there are multiple criteria for evaluating content, such as uniqueness (is your company providing information unique to your company?), so be sure to take these into account when creating content. ⑤ Launch a business blog with CMS After selecting keywords and completing content production, the media can finally be launched. Let's use a CMS such as WordPress to create a system that allows the team to update continuously and regularly. After going through the steps up to this point, you can finally launch your own media.




Launch media that is beneficial to users and create a win-win site for both your company and users. ⑥ Diffusion of content Once you have created your content, you need to spread it. Once you have accumulated a certain amount of content, it will be easier to rank higher in terms of SEO, and you will be able to get traffic from natural searches, but it is difficult to rank higher from the start-up stage. Other methods include spreading the word on SNS such as Twitter and Facebook, distributing it through e-mail newsletters, and listing advertisements. If you can get a certain amount of traffic through these measures, it will be easier to improve your ranking on Google.