Its algorithms will improve to systematically provide the

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The numbers speak for themselves: 3.88% of Internet users click on a paid result 61.4% click on a natural result 34.7% make no clicks capture The situation is therefore even more critical on mobile than on desktop, and that is quite logical. The response boxes offered by Google are sometimes larger than the size of the screens.

The analysis of clicks is mind-blowing: more Email Data than 60% of queries do not even result in a click on a search result on mobile! 3.53% click on a paid result 35.3% click on an organic result 61.2% are content to “look” at the results offered by Google What's more, the evolution is relatively strong since in just three years, the share of mobile queries not resulting in a click on a search result has increased from 55% to 61%.





What should we expect in the future? In the years to come, voice search will progress, this is undeniable given current findings. Very logically, Google will continue its transformation, from search engine to response engine. most relevant answers to Internet users. To be continued   Do not hesitate to contact one of our consultants to support you in your digital strategy , in France and internationally .