|
If you’re having trouble understanding who your audience is, then take a look at your Google Analytics data, under your demographic details report. This is the best place to gain some insight into who is currently looking at your content, as well as other things they might be interested in. So, beyond inserting your keyword into your blog post, consider factoring both your intended audience and relevant adjacent content. Provide Real Expertise, Insights, and Experiences When it comes to making helpful, valuable content, it’s a big plus if you have some first-hand expertise to add to your writing. Avoid writing on topics that are trending, but you know nothing about.
I also highly you’ve seen in other posts. Instead, your insights and experiences with the topic should be the main focus of your writing. Not an expert on the particular topic you’re currently drafting? That’s okay—not everyone can be one. You can still produce CY Lists helpful content by doing your due diligence, diving deep into research, and sharing what you’ve learned. Remember, readers can see right through you if you’re faking being an expert, so avoid making false claims at all costs. Use AI Content Strategically Though this update may be primarily aimed at reducing the amount of AI-generated content out there, that doesn’t mean your tools no longer have a place in your work.

AI tools, such as the increasingly popular ChatGPT or our recently-reviewed Content Marketing Platform from SE Ranking, can still be used to improve your work and productivity. The key is to use them strategically. Use them to lighten your workload, and avoid depending solely on them. For example, you can use your tools to help you generate better titles or introductions—but always remember to add a human touch to whatever they make.
|
|